Marketing


At the domestic level, the Shreya Group markets through 3 separate SBU's
Amadeus
AkuCare
BioLife
Sales & Marketing Setup
Shreya's marketing operations are handled through a field force of over 1000 Sales & Marketing Associates who cover more than 200,000 doctors of major speciality segments viz.,
General Medicine
General Surgeons
Diabetologists
Cardiologists
General Practitioners
Gynaecologists
Paediatricians
Gastroenterologists
Ophthalmologists
Oncologists
Efforts of the field personnel are backed by a full-fledged support system comprising of:
Sales Management team at Corporate and Regional level
Marketing Management Team at Corporate
Training Department both at the Corporate & in the field
Medical & Regulatory Cell
Market Research
InfoTech Department
Strategic Marketing Alliances:
SciTech USA & SciGen - Singapore: for marketing:
Recombinant Human Insulin
Needle free Insulin delivery systems
Recombinant Human Growth Hormone
Second generation Hepatitis B Vaccine - an advancement over existing vaccines in the market.
BBT - Germany: For marketing Gonadotrophins including
FSH
HCG
HMG
LALLEMAND & Institut Rosell: For manufacturing & marketing probiotics with proprietary technology
Generex Biotechnology - USA/Canada : for the marketing of the world's first oral insulin - Recosulin Oral in India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, Bhutan & Burma.








