Marketing

At the domestic level, the Shreya Group markets through 3 separate SBU's

Amadeus

AkuCare

BioLife



Sales & Marketing Setup

Shreya's marketing operations are handled through a field force of over 1000 Sales & Marketing Associates who cover more than 200,000 doctors of major speciality segments viz.,

General Medicine

General Surgeons

Diabetologists

Cardiologists

General Practitioners

Gynaecologists

Paediatricians

Gastroenterologists

Ophthalmologists

Oncologists

Efforts of the field personnel are backed by a full-fledged support system comprising of:

Sales Management team at Corporate and Regional level

Marketing Management Team at Corporate

Training Department both at the Corporate & in the field

Medical & Regulatory Cell

Market Research

InfoTech Department



Strategic Marketing Alliances:

SciTech USA & SciGen - Singapore: for marketing:

     Recombinant Human Insulin

     Needle free Insulin delivery systems

     Recombinant Human Growth Hormone

     Second generation Hepatitis B Vaccine - an advancement over existing vaccines in the market.

BBT - Germany: For marketing Gonadotrophins including

     FSH

     HCG

     HMG

LALLEMAND & Institut Rosell: For manufacturing & marketing probiotics with proprietary technology

Generex Biotechnology - USA/Canada : for the marketing of the world's first oral insulin - Recosulin Oral in India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, Bhutan & Burma.